GONE are the days when blokes would sulk, bored, outside changing rooms while their girlfriends shopped.
In fact, the UK menswear industry is so big that men now have their very own fashion week, a four-day event that draws to a close today…
Petah Marian, senior editor of retail intelligence at trend forecasters WGSN, says: “There has been a slow redefinition in ideas of masculinity.
“Where men showing an interest in their appearance and taking care of themselves was once considered metrosexual, those behaviours have now become mainstream.
“Dressing well is now a firmly established part of lad culture.
“Men want to look as good as their peers and that is driving growth.” Read the rest of the article here.