Mobile Shopping

BrandRepublic – How 5 retailers are encouraging mobile sales

Smartphone use is on the rise, but there still remains a gap when it comes to buyers committing to a purchase on their mobile devices.

Most customers prefer to use them for product discovery and customer support  but as the next generation of consumer prefers texting and chat as methods of communication, it is critical that retailers make customer support and communication easier for these shoppers by going to where they are, be it on on social messaging apps or text.
Read more: http://wallblog.co.uk/2016/01/20/how-5-retailers-are-encouraging-mobile-sales/#ixzz3zQ4y2Ite