Hello!

I’m a futurist and forecaster who works at the intersection of data science, culture, macro and behavioural insights to help businesses build better strategies for the future. 

I’ve worked across the US, Europe and Australia for WGSN, consulting with some of the world’s largest fashion, supermarket and technology companies, including Google and Levi’s. While at WGSN I led the development of Create Tomorrow: The WGSN podcast, as well as overseeing the company’s business strategy and emerging attitudes forecasting. 

I’ve spoken at conferences around the world including World Retail Congress, Web Summit, Shop Talk, Inside Retail and The Next Web, among others. I’m often quoted as an expert in publications including the BBC, Financial Times, The Economist, The Guardian, Telegraph, Business of Fashion, Broadsheet, Kinfolk and WWD.

I am an award-winning journalist with over 15 years of experience across journalism and forecasting, as Editor in Chief of Menswear Insight, and in roles at just-style, just-food, CBS and Edge by Ascential.